A vice president - financial consultant for Charles Schwab in Denver has been hired to lead the fund development efforts at Colorado State University – Pueblo. DenaSue Potestio will begin her duties as Executive Director of University Development on July 2. She will report directly to the Foundation Board of Directors and serve as a liaison to the University.
As Executive Director of University Development, Potestio will provide advice, counsel and coordination for the CSU-Pueblo Foundation and its Board of Directors, committees and affiliated organizations. She will implement and manage development plans to enhance the image and understanding of the University and to increase support for the university in accordance with the mission and strategic plan of the campus. She also will plan and develop approaches to solicit and acquire funds for the institution, including annual, planned, and major gift programs and specialized promotional campaigns, and will coordinate her development efforts with the CSU-Pueblo Alumni Association, deans, and the entire University community.
“Dena brings to the Foundation a familiarity with Pueblo, an enthusiasm for our mission, and years of experience in financial management and wealth creation. I think her energy and her experience will help us build support for the University as we strive to reach our aggressive goals,” said President Joseph Garcia.
A Pueblo native, Potestio was senior class president her senior year at Pueblo County High School before earning a bachelor’s degree in mechanical engineering and an MBA from the University of Denver.
“I’m thankful to be coming home again,” says Potestio. “Asking for money is challenging yet extremely gratifying work. I’m passionate about the change learning brings and the choices it provides students.”
“President Garcia has already built tremendous momentum by securing large gifts for the University. I plan to sustain this momentum by visiting with anyone who will listen and everyone who will engage – especially alumni – about our vision for the future,” she said. “I have high expectations and, together, we can position ourselves for the most successful outcome possible.”
Most recently, Potestio has been accountable for $320 million in client assets as a vice president-financial consultant for Charles Schwab and Company in Denver. Prior to that, she spent two years coordinating prospect development and marketing strategies as well as counseling entrepreneurs, small business owners, and other high-net-worth clients for Merrill Lynch in Colorado Springs. She spent four years in Chicago as a senior financial consultant for Arthur Andersen, where she worked for clients such as AmocoBP, Chevron, and Philips Petroleum.
Her diverse work experience also includes two years as an administrator for an interfaith academy and three years as coordinator and senior policy specialist for the National Conference of State Legislatures, where she raised funds through networking and grants from the Engineering Foundation, the NCSL Foundation, the U.S. Department of Energy, and the U.S. Environmental Protection Agency.