Business Leader of Ford Racing will present CSU – Pueblo Commencement Address

Business Leader of Ford Racing will present CSU – Pueblo Commencement Address

PUEBLO –A 1989 graduate of Colorado State University-Pueblo’s Automotive Industry Management (AIM) program and the business leader of Ford Racing Performance Group will share his insights with Colorado State University-Pueblo graduates in May. George Goddu, who became  Business Manager of Ford Racing Performance Group in May 2010, will present the Commencement Address during the spring ceremony beginning at 10 a.m. on Saturday, May 4 at the Colorado State Fair Events Center.

George GodduGoddu has been described by his peers as an “exceptional leader who drives team performance through strong business acumen, creative problem solving, personal example, and genuine concern for employee welfare.”

Goddu has been employed with Ford Motor Company for more than 20 years, acquiring a diverse experience and skill set, leading to his appointment with the Ford Racing Performance Group. Through positions in customer service, marketing division and sales sides of Ford, Goddu has been helping make Ford Motor Company what it is today.   In 2001, he earned a Master of Business Administration degree from the Eli Broad Graduate School of Management at Michigan State University. Before enrolling at CSU-Pueblo, he was an attack helicopter technician and communication specialist for U.S. Army Aviation, 1982-1985.

Since joining the Ford Customer Service Division in 1989, Goddu has held a wide range of positions from Technical Training Developer to Customer Service Director for Ford Middle East, where he was responsible for all Ford, Lincoln and Mercury after sales operations in the nine GCC countries, plus Jordan, Syria, Lebanon, Israel, and 19 countries in Sub-Saharan Africa.  He oversaw infrastructure, technology, personnel, training, and metrics to support 350 employees in 23 field offices across the U.S. as the Business Development Manager for the Ford Customer Service Division. As Loyalty Marketing Manager, Goddu was responsible for the national rollout and ongoing development of Owner Advantage Rewards,  the first comprehensive and fully integrated loyalty initiative in the automotive industry, which enabled Ford Motor Company to gain an advantage in loyalty marketing for both vehicle sales and service. 

In his current position, Goddu leads the business unit that is responsible for all aspects of the Ford Racing performance parts business, including engineering, production, marketing, distribution,  warehousing and logistics.  In addition,  he oversees the development and production of turnkey race vehicles, including the iconic Cobra Jet and Boss 302.   His Performance Group team also is responsible for Ford interaction and relationships with all the non-professional race series, car clubs, and enthusiast groups that form the core of Ford’s North American motorsports fan base.

On May 4, guests at the commencement ceremony may arrive after 8 a.m. in order to secure seating, which is on a first-come, first-served basis. Following the commencement ceremony, the CSU-Pueblo Alumni Association will sponsor a reception for graduates and their guests.

Colorado State University - Pueblo is a regional, comprehensive university emphasizing professional, career-oriented, and applied programs. Displaying excellence in teaching, celebrating diversity, and engaging in service and outreach, CSU-Pueblo is distinguished by access, opportunity, and the overall quality of services provided to its students.